How We Help

ABA Council members are not selling each other. While many do business with each other it is when members see the value of another that they engage. Networking is not selling. It is in the sharing of general business intelligence, introductions to prospects or referral sources, and industry information that opportunites reveal themselves. ABA’s spirit is comfortable, reliable, and trusting while in a non-competitive atmosphere. Non-competitive means that there is only one company representing any one-business category unless there are small overlaps and all parties agree to work together in a cooperative way. Once your business category is secured, you’ve got an edge over your competition.

Exclusive and Non-Competitive Business-To-Business Networking

Often there is already a need for your product or service. And closing rates on qualified referrals are great! Don’t consider referrals as pleasant things that “just happen,” like business serendipities. Make referral marketing (“relationship marketing”) a part of your marketing strategy. Qualified introductions, leads and referrals can be the norm for your business by becoming a member of ABA!